In response to the great requirements of the lifting equipment sales market, my country's lifting equipment auxiliary machinery and equipment companies have increased the scope of development and design of network marketing. But most companies are still doing some more traditional methods, relying on low price wars to gain market share. So, how should small and medium-sized enterprises change this situation and find pioneering development trends? The current market situation is accompanied by the country's increasing attention to the construction machinery manufacturing industry. In recent years, the national industrial policy level of my country's lifting equipment has just begun Government subsidies will be given to basic parts and components. In other words, the manufacturing industry of hoisting equipment supporting facilities such as slings, hoisting and hoisting household appliances may have obtained a very good development trend opportunity. Relevant data and information show that the overall development trend of the construction project machinery manufacturing industry in the first quarter of 2014 exceeded the forecast at the beginning of this year. This fully proves that in my country, driven by new projects such as increasing investment in infrastructure projects and infrastructure construction such as power and energy, a period of rapid development has occurred in the lifting equipment manufacturing industry. Difficulties of the company Spreading rigging is the most common auxiliary equipment for lifting equipment. The lifting equipment is used as the equipment for hoisting and lifting objects, so as to consider the maintenance and hoisting of large-scale machinery and improve work efficiency. Before the global financial crisis in 2008, the development trend of hoisting and spreader in my country was very fast, and both import and export and self-sale had reached the peak of historical time. In response to the unoptimistic economic environment, the competition in the lifting and spreader market sales market has become more and more fierce at the beginning. In addition, the spreader and rigging company has also encountered difficulties such as standard specifications and operation management. Some companies dominated by import and export, because of lack of experience in self-selling in order to survive, compete on price, which has seriously endangered the development trend of physical and mental health of the lifting and spreader manufacturing industry. However, some small and medium-sized enterprises who are envious of the e-commerce sales market are anxious for sales volume, and they have an incorrect large-scale independent software development platform or choose a service platform that pays high membership fees, but they cannot get the estimated actual effect and have no large sales volume growth rate. Future development trend In the future, the problem of unbalanced supply and demand encountered by the hoisting equipment auxiliary machinery and equipment manufacturing industry is embodied in two new trends, one is economic globalization, and the other is customer diversification. For small and medium-sized lifting equipment auxiliary machinery and equipment companies, customer diversification is both an opportunity and a challenge. All in all, products and technology are the key to the company's development, and the introduction of Internet marketing methods is the system for the company's success. Therefore, if small and medium-sized hoisting equipment auxiliary machinery and equipment companies want to maintain good profits, they must continuously improve the technology of products, consider the requirements of different customers, and ensure that the company's market sales start point is in a profitable position.